diff --git a/playbooks/publish.yml b/playbooks/publish.yml
index fc9507a6..7b7d86d6 100644
--- a/playbooks/publish.yml
+++ b/playbooks/publish.yml
@@ -9,4 +9,4 @@
       shell: "docker images  --format '{% raw %}{{ .Repository }}:{{ .Tag }}{% endraw %}' | grep monasca"
 
     - name: Push to Docker Hub all tags
-      shell: "docker push monasca/base"
+      shell: "docker push monasca/base:{{ zuul.tag if zuul.pipeline == 'release' else zuul.branch }}"